Jewel Branding & Licensing was started in 2008 by Julie Newman. Jewel's mission was to search out and represent a talented group of designers and artists that would appeal to the modern, more savvy consumer on a global level.
At Jewel, we understand the retail environment, trends, and the importance of well designed, innovative and unique products. We receive hundreds of artist submissions a year and we review all of them to select the most qualified designers that can not only provide a great piece of art, but will work hand in hand with you to create new products.
Our diverse portfolio allows us to match licensees with the most appropriate artist, brand or designer that will best suit their needs. The Jewel portfolio includes artists that can work on spec, brands with proven retail success and sell through, and designers who are up to date on all of the latest trends.
Jewel understands that today's consumer has eclectic taste, and likes to purchase well designed, innovative products that make a statement. Jewel selected an elite group of artists and brands that appeal to manufacturers and licensees that are looking for more than just good art and are eager for new ideas. Jewel's portfolio of brands offer creative, fresh art and new product concepts that appeal to a very discriminating consumer.
Jewel works alongside each brand, as their partner, to create a strategic long term licensing plan that maximizes their brand exposure. Jewel then implements each strategic plan by negotiating licensing agreements with key manufacturers and building cross merchandised programs at retail.
Jewel approaches each Brand from a global perspective, working to build licensing programs across many territories. Since Jewel started we have signed over 200 new licensees for her portfolio of brands in the US, Japan, Korea, France, South America, Singapore and the UK.
At Jewel, we understand the retail environment, trends, and the importance of well designed, innovative and unique products. We receive hundreds of artist submissions a year and we review all of them to select the most qualified designers that can not only provide a great piece of art, but will work hand in hand with you to create new products.
Our diverse portfolio allows us to match licensees with the most appropriate artist, brand or designer that will best suit their needs. The Jewel portfolio includes artists that can work on spec, brands with proven retail success and sell through, and designers who are up to date on all of the latest trends.
Jewel understands that today's consumer has eclectic taste, and likes to purchase well designed, innovative products that make a statement. Jewel selected an elite group of artists and brands that appeal to manufacturers and licensees that are looking for more than just good art and are eager for new ideas. Jewel's portfolio of brands offer creative, fresh art and new product concepts that appeal to a very discriminating consumer.
Jewel works alongside each brand, as their partner, to create a strategic long term licensing plan that maximizes their brand exposure. Jewel then implements each strategic plan by negotiating licensing agreements with key manufacturers and building cross merchandised programs at retail.
Jewel approaches each Brand from a global perspective, working to build licensing programs across many territories. Since Jewel started we have signed over 200 new licensees for her portfolio of brands in the US, Japan, Korea, France, South America, Singapore and the UK.
Jewel Branding's Founder:
JBL was founded by Julie Newman in 2008. Prior to creating Jewel Branding & Licensing, Julie worked for Creative Brands Group where she developed new
business for well known brands including Thomas Kinkade, Rachael Hale, LIFE Magazine, Kitson and Heidi Klum. Julie's career in licensing has spanned 3 continents building licensed programs in Europe, Asia and North America. Julie has also been a featured speaker at LIMA events discussing Art Branding and Licensing.
business for well known brands including Thomas Kinkade, Rachael Hale, LIFE Magazine, Kitson and Heidi Klum. Julie's career in licensing has spanned 3 continents building licensed programs in Europe, Asia and North America. Julie has also been a featured speaker at LIMA events discussing Art Branding and Licensing.
Ilana Wilensky
Prior to joining Jewel Branding & Licensing as Vice President, Ilana has enjoyed an impressive career in icensing. Starting at The Beanstalk Group in New York, she developed brand licensing programs for McDonalds, Stride Rite, Little Tikes, Jim Beam and The Andy Warhol Foundation. In 2002, Ilana moved to Atlanta and worked on the retail side as a Marketing Specialist with The Home Depot where she managed licensing out projects, product development and employee merchandise. In 2004, Ilana joined Nancy Bailey & Associates, where she was a Senior Account Executive responsible for developing and managing brand extension licensing programs for clients including Procter & Gamble, Del Monte, Crayola and Frito-Lay. In 2010, Nancy Bailey & Associates merged with Beanstalk, a leading licensing agency that is part of Omnicom. Ilana was a Director of Brand Management at Beanstalk responsible for building and managing licensing programs for brands including Coppertone, Nesquik, Frigidaire, Bigelow Tea and Travelocity.com. Ilana graduated from Emory University with a Bachelor of Arts degree.
Tiffany Cullinan
After spending her career as an account manager representing numerous multi-million dollar clients including Chick-Fil-A and ConAgra, Tiffany joined JBL in 2010 as the Director of Licensing. Tiffany
brings an extensive knowledge of both large and small business logistics along with a love and passion for art. As a certified paralegal, she combines an analytical perspective with a
personal touch in her approach to branding and licensing.
brings an extensive knowledge of both large and small business logistics along with a love and passion for art. As a certified paralegal, she combines an analytical perspective with a
personal touch in her approach to branding and licensing.
Meghann McGivney
Meghann McGivney joined Jewel Branding & Licensing in the fall of 2011 as Director of Graphic Services. Although Meghann grew up loving the whole design process and creation of art, her interest in actual graphic design did not take off until the last couple of years. With a passion for sewing, painting, photography, and all things crafty, she attended Florida State University and graduated in 2008 with a degree in Apparel Design & Technology. Meghann has furthered her graphic design skills through tutorials, classes, application and hard work.