Building brands that consumers want
The Art of Differentiation
With decades of experience in branding and brand extension, we are experts in building dynamic, design-based properties that have a unique point of view and distinctive market positioning. From pioneering designers to non-profit organizations, our clients are forging bright new paths in the world of retail.
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Bouffants & Broken Hearts for Vans
Brand Identity
How do consumers perceive and experience your brand? We develop the fundamentals of brand identity–color, design, logo, voice, and messaging–to authentically communicate a brand’s essence, foster consumer recognition, and stand out in a competitive marketplace.
Brand Strategy
How do brands achieve and maintain market success? Our approach to brand strategy–from crafting a value proposition and leveraging key points of differentiation, to deploying consistent messaging and forging collaborative partnerships–employs calculated steps to keep a brand fresh, competitive, and evolving in the long term.
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Nikki Chu and La La Anthony | Z Gallerie
