Jewel Announces New Partnership with Sanderson Design Group
Jewel Branding & Licensing Signed to Represent Sanderson Design Group in Licensing Ventures
Jewel Branding & Licensing (Jewel) is thrilled to announce a new partnership with Sanderson Design Group, the international luxury interior furnishings company renowned for its exquisite wallpapers, fabrics, and ancillary interior products. Jewel will represent all brands in key international markets including the United States and South Korea.
Sanderson Design Group, encompassing the esteemed brands of Sanderson, Morris & Co., Zoffany, Harlequin, Clarke & Clarke, and Scion, is celebrated for its fine craftsmanship and extensive archive dating back to the 1600’s.
Julie Newman, Founder and CEO of Jewel, expressed her excitement about the collaboration, stating, “The Sanderson Design Group archives are absolutely stunning. The various brands within SDG’s portfolio each offer a unique and compelling point of view and we are thrilled to be working with their talented teams to expand their offering of gorgeous products to new markets.”
Lisa Montague, Group Chief Executive Officer at Sanderson Design Group, shared her enthusiasm about the partnership: “We are delighted to work with Jewel. Their mission to combine beautiful design and compelling stories fits perfectly into the rich history of Sanderson Design Group and we look forward to developing further our working relationship together. ”
This partnership represents a significant milestone for both companies. Jewel will leverage its expertise in global brand expansion to introduce Sanderson’s elegant collections to new audiences around the world, enhancing the availability and visibility of Sanderson’s exceptional products. Jewel is currently seeking new licensing partners in a wide range of categories.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Frank Lloyd Wright, Rachael Hale, the National Wildlife Federation and Bouffants & Broken Hearts. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bedand bath collections, rugs, blinds and tableware. Sanderson Design Group’s brands include Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion. The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks, a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands. Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago and Amsterdam. Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG. For further information please visit: www.sandersondesigngroup.com.