NYBG brand partners join in the mission to help people discover beauty, knowledge, and wellbeing in the natural world. The licensing program, enriched by NYBG’s extraordinary heritage, beautiful living collections, and one-of-a-kind archival botanical artwork collection, offers a unique opportunity to align with NYBG in supporting their mission to educate, study, and preserve nature. This flourishing program continues to experience significant growth globally, with its most successful year in 2024. In the U.S., there was significant growth with high-profile fashion collabs, first with Kith for menswear and kids apparel followed by an Earth Day apparel launch with Madewell. The program bloomed in Asia with multiple apparel and accessory programs in Japan and Korea, including an adorable partnership with Kangol Kids. Other exciting launches included NYBG orchids, a new tea collection with Tea Forte, and stationery and calendars with Penguin Random House and Rizzoli. Products are complemented by cause-related messaging.
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