License Global| March 21, 2024
Jewel Branding has announced a collaboration between the agency’s client, artist and influencer Oris Eddu, and fashion brand, alice + olivia. Launched on International Women’s Day, this partnership signifies art, fashion and empowerment aligning to celebrate the strength of women worldwide.
The collaboration, featuring an Oris Eddu blouse designed in conjunction with alice + olivia, embodies femininity and self-expression. Oris creating lush prints that stem from a place of mindfulness, optimism, and active participation.
“When women come together, great things happen,” echoes the sentiment of this partnership, and encapsulates the power of unity and collaboration in driving positive change.
“We are thrilled to partner with alice + olivia on this bold Oris Eddu blouse,” says Samira Henley, vice president, Jewel Branding and Licensing. “Oris’ empowering messages and uplifting art are perfect for celebrating Women’s History Month and all year long.”
The limited-edition blouse, which is available through alice + olivia stores and online, will have 10% of proceeds going back to Vital Voices, an organization that invests in women leaders.