Plum Pretty Sugar

About the Brand

Plum Pretty Sugar is well known for its West Coast vibe, modern, feminine prints, and effortless style. The brand is rooted as a concept leader, category creator, and trend influencer – one of the most recognized names among brides and bridesmaids. Entering a new chapter, they have expanded into stationery, gifts, home decor, and more–bringing its signature romantic style to everyday products and seeking new partners who share its love for romantic, feminine style.

For Stylish Women Everywhere

Founded in 2009 by Charlotte Hale, Plum Pretty Sugar has quickly grown into a trend & style influencer with a loyal fanbase of 750,000+ followers across their social media platforms. Through active engagement with Plum Pretty Sugar enthusiasts, the brand and design aesthetic speak to young women ranging from Gen Z to Millenials to Gen X.

A Growing Lifestyle Brand

Retailers include Nordstrom’s, Anthropologie, BHLDN, Amazon, Plumprettysugar.com and their own flagship store in southern California. Through licensing, Plum Pretty Sugar is looking to expand into additional retail channels in key adjacent categories including footwear, handbags, headwear, athleisure, personal care, home and stationery.

Plum Pretty Sugar model with floral robe and black hat

Plum Pretty Sugar model in floral pajamas sitting on stairs

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