Meredith Counts

VP of Creative

Prior to her work with Jewel, Meredith worked in the fashion industry where she delivered seasonal collections and developed red-carpet gowns for celebrity clients, including Eva Longoria, Sandra Bullock, and Taylor Swift. In 2009, she joined the Bravado Merchandising Group as lead product developer for the Harley-Davidson brand, and more recently spearheaded a licensing program for world-renowned cultural institution, The New York Botanical Garden, where partners have included Oscar de la Renta, Frontgate, and Tea Forté.

Meredith holds degrees in English Literature from Brown University and Fashion Studies from the Parsons School of Design. A results-driven believer in best-in-class product, she is passionate about compelling design, market trends, and consumer engagement.

In 2022, Meredith was named a Rising Star by the Brands Untapped 100 List, released by Brand Licensing Europe, which celebrates the 100 top designers, product developers, and creatives in the brand licensing industry.

Meredith’s work has appeared in Vogue, InStyle, Town & Country, The New York Times, WWD, and on the cover of People.