Nikki Chu Debuts Tile Collection
Celebrity designer’s travel-inspired collection is exclusive to The Tile Shop
08.06.2024 | License Global
Celebrity interior designer, Nikki Chu, has unveiled Nikki Chu Tile, a collection of chic, globally inspired pieces available exclusively at The Tile Shop, a Minnesota-based specialty retailer of natural-stone and man-made tiles.
Chu’s growing design empire already includes rugs, wallpaper and other home décor. Chu worked with The Tile Shop’s design team to bring her aesthetic to life in tile, translating some of her most iconic rug and wallpaper patterns into a new medium.
Chu’s tiles, like her other products, are directly influenced by her global travels.
“A lot of my designs are inspired by textiles I’ve encountered in India, Bali, Indonesia and Africa,” says Chu. “I take that inspiration and distill the elements into pared-down, hand-drawn patterns that become very bold and graphic.”
“Nikki is an original thinker with a distinctive eye and incredible ability to balance pattern, color and texture within a space,” says Kirsty Froelich, director, design, The Tile Shop. “We’re so excited for our customers to experience Nikki’s tiles and envision new possibilities in their own homes.”
“My philosophy as a designer is about creating spaces that are unique, eclectic and layered,” says Chu. “The colors and patterns in my new collection really speak to that. With features, including a matte finish, hand-drawn patterns and neutral colorways, the pieces are designed to mix and match with each other to achieve an elevated, fashion-forward look.”
“I’ve loved working with the entire Tile Shop team to bring my collection to life,” adds Chu. “I’m so proud of it and I can’t wait to see all the beautiful spaces created with these tiles.”
Nikki Chu Tile is one of several exclusive collaborations between The Tile Shop and its world-class design partners, among them Kelli Fontana, Alison Victoria, Morris & Co. and Laura Ashley. All pieces in the Nikki Chu Tile collection are available at Tileshop.com and all Tile Shop U.S. locations.
The partnership was brokered by Chu’s licensing agency, Jewel Branding & Licensing.