FOR IMMEDIATE RELEASE Atlanta, GA –[May 13, 2024]
Jewel Branding & Licensing (Jewel) is thrilled to announce its recent appointment as the licensing agent for the Museum of Fine Arts, Boston (MFA). One of the world’s finest museums, the MFA showcases an unparalleled collection of nearly 500,000 works, which range from ancient to contemporary masterpieces and offer a rich source of inspiration. The Museum is renowned in particular for its remarkable holdings of European and Japanese art; masterworks from ancient Egypt, Greece, Rome and the Byzantine Empire; and pioneering collections of photography, textiles and jewelry. The MFA’s innovative curatorial approach, coupled with a range of community and educational initiatives, takes visitors on a captivating journey through time and across cultures, fostering dialogue and creating opportunities for greater understanding through art.
“The collections and reputation of the Museum of Fine Arts, Boston are exceptional, and we are thrilled to be working with them to expand the brand,” said Julie Newman, Founder and CEO of Jewel. “The MFA is a treasure trove of inspiring content and we look forward to bringing its unique stories and point of view to the world.”
By leveraging the MFA’s iconic brand and artistic legacy, Jewel will expand the licensing program to enable art enthusiasts to experience the museum in their everyday lives.
“We are excited to embark on this journey with Jewel, an agency known for their expertise with cultural institutions and content-rich brands,” said Debra LaKind, Senior Director, Intellectual Property & Business Development at MFA Boston.
“Through strategic licensing partnerships, we look forward to extending the reach of the MFA’s cultural impact and inspiring new audiences around the globe.” Categories available for licensing include home, apparel, accessories, stationery, gift and travel. Stay tuned for exciting developments as this partnership brings the beauty of MFA’s collections to new markets and audiences.
Learn More About MFA, Boston
About the Museum of Fine Arts, Boston
The MFA brings many worlds together through art. Showcasing masterpieces from ancient to modern, our renowned collection of nearly 500,000 works tells a multifaceted story of the human experience—a story that holds unique meaning for everyone. From Boston locals to international travelers, visitors from across the globe come to experience the MFA. Through both art and audience, the Museum brings together diverse perspectives—revealing connections, exploring differences, creating a community where all belong. Plan your visit at mfa.org.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Frank Lloyd Wright, Rachael Hale, the National Wildlife Federation and Bouffants & Broken Hearts. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.
For additional information, please contact:
Ilana Wilensky
Jewel Branding & Licensing
Telephone: 404-698-3350
