Jewel Highlights Key Initiatives and New Clients at the 2023 Licensing Expo

“We’re excited for another great Licensing Expo where we get to meet with so many new and existing partners,” said Julie Newman, Founder and CEO of Jewel Branding & Licensing. “We’re looking forward to shining a spotlight on our cause-related and female-founded brands as well as our diverse portfolio of talented artists and designers.”

With expertise in cause-related brands, Jewel continues to develop meaningful licensing programs with products that give back.

The New York Botanical Garden (NYBG) licensing program continues to blossom around the globe. In 2023 the brand has seen significant growth globally, particularly in apparel and fashion accessories. The Frank Lloyd Wright Foundation (FLWF) continues to introduce new partnerships that honor Wright’s legacy including the latest partnership with Kith to create Made in USA New Balance 998s inspired by the work of Frank Lloyd Wright. National Wildlife Federation (NWF) is one of the world’s oldest and most trusted wildlife conservation nonprofits focused on protecting America’s natural resources for wildlife, for ourselves and for future generations. The licensing program has expanded into home with the launch of bedding from licensee, Britannica Home Fashions, which is now available at Fred Meyer. A new partnership with The Landmark Project, an apparel company focused on conservation and the stewardship of public land, includes a collection of NWF fashion tees. Acco partnered with NWF on back-to-school and recyclable planners that launch later this year.

In the search to find unique and distinct styles from artists based around the globe, Jewel has organically grown their roster into a diverse and multi-cultural portfolio who tell compelling stories through their art. Over the past year, Jewel has launched many Artist Series programs, where manufacturers and retailers highlight an assortment of diverse artists with different viewpoints.