Sanderson Design Group: The Home of Great Design
January 13, 2025 | LSB Museums & Heritage 2025
Sanderson Design Group is rooted in history and elevated by excellence in design, always focused on bringing the beautiful into people’s homes and lives.
In 2024, the Group returned home to Voysey House, Chiswick, London, following an extensive and sensitive restoration of the original factory extension built by renowned Arts & Crafts architect C.F.A. Voysey for Arthur Sanderson, the founder of the flagship brand, Sanderson. From here, a rich history of innovation and manufacture combined with a modern approach to design results in a powerhouse of six exceptional British brands: Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion. Strengthened by the Group’s archive and elevated through engaging storytelling, each presents excellent opportunities for brand licensing partnerships across a wealth of categories. The possibilities are endless, with Sanderson and Morris & Co. spearheading the licensing growth strategy.
Sanderson
Founded in 1860 by Arthur Sanderson, Sanderson began as a business importing luxury French paper hangings to Britain and has evolved to become one of the most renowned interior design and decorating brands in the world. Sanderson’s illustrious history cements it as the founding brand at Sanderson Design Group and paves the way for a future that continues to push the boundaries of heritage design.
Collaborations and partnerships are formed from the appreciation of these iconic designs, with new interpretations always putting the integrity of the brand and partner at the fore.
Strategic and long-term partnerships with Brink & Campman and Bedeck continue to be the foundation of the licensing programme, creating enticing collections of beautiful hand-tufted rugs, sumptuous bedding, throws and also bathroom towels. More recently, a launch with British sock brand Pantherella continues to elevate the importance of the brand’s design heritage.
Exciting new partnerships and launches underway in 2025 include an extensive collection spanning several categories with John Lewis, which will launch in March. Sanderson Design Group is also growing its established partnerships with Ruggable and Williams Sonoma to include Sanderson. New partnerships for the brand in fashion and other categories will be announced soon, covering fashion and other categories.
Morris & Co.
Morris & Co., the original company founded by William Morris in 1861, continues to move from strength to strength in licensing, with appetite growing for Arts & Crafts-led designs across the spectrum of products. 2024 was a strong year, with significant launches including an exclusive Habitat collection of homeware and furniture inspired by the timeless heritage of designs by William Morris, brought to life in thoughtful and contemporary designs created for today’s homes.
Other incredible collaborations include Neal’s Yard Remedies consisting of a hand care collection including hand wash, lotion and cream, Piglet in Bed, a beautifully aligned partnership that blends heritage design with contemporary style, and Sneaker brand HOFF, which further demonstrates how pattern and exemplary footwear design can seamlessly blend for the perfect collaborative pieces.
Continuing to build on the momentum of 2024, this year will see a plethora of global partnerships, exemplifying the brand’s appeal.
As a business, Sanderson Design Group continues to lead the way and innovate with partners to create authentic collaborations and partnerships that elevate the brands in its portfolio. This is an exciting time for licensing at Sanderson Design Group, with a partnership programme that continues to grow and build momentum.