Designer Nikki Chu teaming with Jaipur for home décor line
July 29, 2015 -‐-‐ NORCROSS, Ga. (July 29, 2015)—Jaipur, one of the worlds fastest growing wholesalers in the home textiles and accent industry, has partnered with Los Angeles-‐based celebrity designer, Nikki Chu, to launch a new home accents collection.
During this multiyear partnership, Jaipur and Nikki Chu will team up to create a line of area rugs, decorative pillows and throws that combine fashion and lifestyle into innovative designs. The collection will launch to the trade at the summer Las Vegas Market August 2 through 6 and will be available to the public later this year.
Chu said she would describe the line’s aesthetic as “Modern Globalism.” “I took inspiration from traditional ethnic, tribal and global prints, modified them and simplified them to create geometric shapes that are unique,” she said. “My palette is all the perfect shades of neutral.”
“Jaipur is a brand that is continuously seeking new ways to inspire people through beautiful design,” said Asha Chaudhary, Jaipur’s chief executive offer. “We are excited to work with Nikki Chu because her work embodies a passion for functionally as well as fashion and the two combined stimulate unique ideas on how affordable luxury can be achieved.”
“Jaipur is a perfect fit for Nikki Chu’s rugs and home décor,” said Ilana Wilensky, VP at Jewel Branding & Licensing and Chu’s licensing agent. “Jaipur has done an amazing job of translating Nikki’s vision and design aesthetic into a beautiful collection that will add a modern, global touch to anyone’s home.”
About Nikki Chu
For the past decade, renowned interior designer to the stars and prominent fashion accessory designer, Nikki Chu, has been known from Miami to LA for her exceptional flare, sleek designs and eclectic taste. Filled with a passionate love for design, Chu has accomplished a vast range of interior projects as well as fashion collaborations with some of the most accredited names in the industry. Born and raised in Toronto, Chu embraced her passion for design at a young age and followed her dreams to the International Academy of Design in Toronto, Ontario to learn the tricks of the trade. She soon found herself in Miami as Creative Director for Tinsely Advertising, one of the top 10 leading advertising agencies in Southern Florida. Chu’s innovative mind and distinctive style won her two gold national Addies Awards for the company. Her portfolio rapidly expanded, and she found herself overseeing interior design projects for Hollywood stars. Seeking the ‘Nikki Chu’ aesthetic, Access Hollywood sought the acclaimed home designer for a post-‐election special featuring Chu’s design ideas for Sasha and Malia Obama’s bedrooms. Since then, she has been considered the lifestyle and design expert for several TV networks such as HGTV, Fine Living, Food Network and E!
About Jaipur
Jaipur is one of the fastest growing wholesalers in the home textiles and accent industry. The company’s growth extends from its commitment to empower, connect and inspire people through beautiful design that embodies a beautiful meaning — a meaning cultivated within a business model that enables artisans to become business owners and entrepreneurs — not just laborers. Jaipur Rugs works closely with its foundation to ensure fair pay, education and personal growth for each one of their artisans. Crafting fashionable lifestyle-‐ driven products and emboldening an industry towards social responsibility are small parts of Jaipur’s holistic global presence. To learn more, visit http://www.jaipurrugs.com, or contact Amberley Ransom at amberley.ransom@jaipurrugs.com or 404.351.2360.
About Jewel Branding & Licensing
Jewel Branding & Licensing is a full-‐service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-‐ based brands including The New York Botanical Garden, Izak Zenou, Rachael Hale, Nikki Chu, Tracy Porter and Blissliving Home. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.jewelbranding.com.